PR-solve-company-top-strategic-risks

3 ways PR will solve your company’s top strategic risks in 2014

According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives More »

corporate-responsibility

Go bigger than a food drive or go home: Step up your corporate responsibility game

4 reasons your corporate responsibility profile speaks your love in PR messages At times, it might seem like corporate responsibility More »

celebrity-spokesperson-spokesmodel-promote- business

Cult of celebrity: Do you really need a celebrity spokesperson or spokesmodel to promote your business

When celebrities talk, people – and the media – listen. This may be why many companies desire to have celebrity More »

google-fix-bad-reviews

How to fix bad reviews on Google

Websites like Google provide prime digital space for unsatisfied customers to voice their opinions with little accountability. Whether or not these More »

Three-Takeaways-Major-League-Baseball-Restocking-Aging-Customer-Base

Three Takeaways from Major League Baseball for Restocking Your Aging Customer Base

Is Your Customer Base Going to Age Out, or Die Off? Major League Baseball has a major league problem: A More »

Choice-Spokesperson-Speaks-Volumes

Don’t Wait Until a PR Disaster to Realize You’ve Got the Wrong Spokesperson at the Mic

Your Choice of a Spokesperson Speaks Volumes Popular television shows like “Scandal” and “Spin City” have turned a bright light More »

3 ways PR will solve your company’s top strategic risks in 2014

PR-solve-company-top-strategic-risks

According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives on Top Risks for 2014” (pg. 5), there are eight top strategic risks for 2014: Strategic Risk Issues: Rapid speed of disruptive technological innovations within

Go bigger than a food drive or go home: Step up your corporate responsibility game

corporate-responsibility

4 reasons your corporate responsibility profile speaks your love in PR messages At times, it might seem like corporate responsibility profiles are like good memories: Almost everybody has one, they’re all different and they come up in conversation from time to time accompanied by a

Cult of celebrity: Do you really need a celebrity spokesperson or spokesmodel to promote your business

celebrity-spokesperson-spokesmodel-promote- business

When celebrities talk, people – and the media – listen. This may be why many companies desire to have celebrity spokespersons or models as the faces of their brands. If this is something you are thinking about for your company, there is important information you

How to fix bad reviews on Google

google-fix-bad-reviews

Websites like Google provide prime digital space for unsatisfied customers to voice their opinions with little accountability. Whether or not these posts are honest, research reveals that 72 percent of visitors said they believe the reviews posted online. This can be very good for a business

Get ready or go home: the 4 most dangerous trends facing public relations

Like most industries, the field of public relations keeps evolving, so it’s critical to be aware of trends happening now which will have an effect on PR in the future. The thing is, trends can be tricky. If you’re too far ahead, you’ll lose everyone.