Cult of celebrity: Do you really need a celebrity spokesperson or spokesmodel to promote your business
When celebrities talk, people – and the media – listen. This may be why many companies desire to have celebrity spokespersons or models as the faces of their brands. If this is something you are thinking about for your company, there is important information you
Websites like Google provide prime digital space for unsatisfied customers to voice their opinions with little accountability. Whether or not these posts are honest, research reveals that 72 percent of visitors said they believe the reviews posted online. This can be very good for a business
Like most industries, the field of public relations keeps evolving, so it’s critical to be aware of trends happening now which will have an effect on PR in the future. The thing is, trends can be tricky. If you’re too far ahead, you’ll lose everyone.